Frequently Asked Questions

Drupal Questions

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If you have hired staff or students whose responsibilities will include editing the website, please be aware that anyone requesting permission to edit content on any website needs to have taken the standard accessibility training within the last two years. 

Once they have passed the accessibility training, that individual can contact WebTech directly at to request permission to edit a site. They need to include the following in their request:

  1. Full Name
  2. CAS email
  3. Date that the accessibility training was completed
  4. The website URL they would like permission to edit (for example:

One of the web tech staff will grant site editing permissions and let the user know how to log in.

Additionally, WebTech provides beginning Drupal training for new content editors to give them hands-on training for the Drupal platform.

Adding faculty or staff (users) to department websites (or directories) is something that only WebTech staff can do. Once a user has been added, anyone with appropriate content editing permissions can edit the user profiles. Additionally, faculty or staff who have been added to a directory *usually* have editing permissions to edit their own profile.
Here is what to include in your directory request to help us process your requests quickly and efficiently.

Send your request to add users to a department directory to with the following information:

  1. The person’s name.
  2. The person’s Western email.
  3. The URL of the website the person needs to be added to.
  4. The department they are in (to connect to a specific directory within a college).
  5. If possible, their role: Faculty or affiliated faculty or staff etc. (That helps us to display them in the appropriate spot within a department directory.)

An example email to WebHelp may look like this: 

Please add Jean Nissen ( to the website directory. They are faculty in the Anthropology department and should display on this page:

Our Case Studies page showcases examples of our work that can help spark imagination and show how particular design and/or content challenges were addressed.


The Drupal Blocks Reference page on displays the array of blocks that are available using Drupal's Layout Builder.

Check out this resource on how to add links to your website.

Learn step by step how to add images, pdfs or other files to your website by using Drupal's Media Library.

Drupal webforms can be a bit tricky to build, but offer a great source of gathering information from users as well as being an accessible way for users to contact you. Learn more about creating webforms, or email webhelp to request that a form be built for you.

Analytics Questions

Request permission to gain access to your website's Google Analytics account by sending a request to

Be sure to include the following:

  1. Your name.
  2. Your Western email.
  3. The URL of the website that you'd like to have Google analytics permissions to view.
  4. Your department/college/institution name

We'll grant permissions which will automatically send you a link via email to log in and access Google Analytics as an analyst for the URL you've requested.

Learn more about Analytics at Western.

Search Engine Optimization (SEO) Questions

Search engine optimization, otherwise referred to as SEO, is the practice of optimizing your web pages to make them rank higher in the results of search engines, like Google, Yahoo or Bing. When a page is search optimized, this means that more people will be more likely to come across your website when they are searching online. SEO focuses on improving your website rankings in the organic (that is, non-paid) search results. 

SEO strategy consists of a variety of elements that, if done well, result in the page consistently appearing in search results and enticing a user to click through to the website. Some elements include adding metatags, using keywords, monitoring your site's technical health and creating high-quality content.

Search results are presented in an ordered list. The closer to the top of that list a site can get, the more traffic the site will tend to receive.

An example of this is when you search for anything on the internet, the number one result often receives 40-60% of the total traffic for that query. The number two and three results receive significantly less traffic. And less than 5% of searchers look beyond the first page of search results to find what they are looking for. What that means is even minor improvements in search engine rankings can result in a website receiving exponentially more traffic. 

The goal of SEO is to increase search results so that your website shows up higher on the search engine results page (SERP) than your competitor's website.

Get started with search engine optimization and learn more about how search engines (and users) find and understand your content.