Search Console Glossary
What is Google Search Console?
Google Search Console is a free service that helps users monitor and maintain their website's presence in Google Search results.
The Looker Studio Search Console connector helps measure and analyze a website's performance on Google Search. Looker reports can be extended to include data from other sources such as Google Analytics, Google Sheets, YouTube Analytics and more, to give a more comprehensive view of an online presence.
Looker Reports can help you understand SEO performance and identify areas for improvement on a website, including content strategy.
| Field | Type | Description |
|---|---|---|
| Average Position | Number | A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on. Shown only for Google Search results. |
| Unique Keywords | Number | The count of distinct query strings that users searched for on Google. |
| Brand Terms | Parameter | Indicates whether the query contains brand-specific terms. |
| Search Type | Parameter | The type of search results: Web, Image, Video, or News. |
| Country | Text | The country from which the search originated. |
| Device Category | Text | The type of device used for the search: desktop, tablet, or mobile. |
| Google Property | Text | The specific Google property associated with the data. |
| Keyword Length Type | Text | Categorizes keywords as "Short Tail Keyword" (3 or less words) or "Long Tail Keyword" based on the number of keywords. |
| Query | Text | The query strings that users searched for on Google. Only non-anonymized query strings that returned your site are shown. |
| Keyword Ranking Bucket | Text | Categorizes keywords into four buckets based on their ranking positions in search results: - Top 3 (#1-3): Keywords that rank within the top three positions in search results. - Top 10 (#4-10): Keywords that rank within positions four to ten in search results. - Top 20 (#11-20): Keywords that rank within positions eleven to twenty in search results. - Rest (#21+): Keywords that rank outside the top twenty positions in search results |
| Date | Date | Groups your data by day. |
| Site CTR | Percent | The click-through rate (CTR) calculation, expressed as (clicks ÷ impressions). |
| Brand / Generic | Text | Categorizes keywords as either "Brand Keywords" or "Generic Keywords" based on the presence of brand terms. |
| Clicks | Number | The number of times someone clicked a link from Google to your site. |
| Impressions | Number | The number of times someone saw a link to your site on Google. Depending on the result type, the link might need to be scrolled or expanded into view. |
| Unique Pages | Text | Represents the count of distinct landing pages visited by users who clicked on search results. |
| Landing Page | Text | Refers to the final URL that is linked by a search result after any skip redirects. It represents the specific webpage where users land when they click on a search result in response to their query. |
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